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Evaluate digital experiences through multiple lenses, including usability, accessibility, Core Web Vitals, analytics, and qualitative user research.
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Translate evaluation of digital experiences into insights and actionable recommendations for improvement.
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Plan the information architecture of digital experiences, including requirements gathering, sitemaps, content hierarchies, and wireframes.
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Design prototypes of digital experiences in Adobe XD or a comparable tool using a brand’s existing design system or style guide.
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Select and prepare final design assets for effective hand-off to developers and content managers.
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Load and manage copy and assets within WordPress websites to support content administrators.
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Lead or support conversion rate optimization (CRO) programs by planning, setting up, monitoring, and analyzing A/B tests.
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Collaborate with content strategists, SEO analysts, art directors, and web developers throughout the design + development process to deliver high-quality digital experiences.
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Advocate for user experience within the company as a persistent educator about usability, accessibility, and other UX best practices or patterns.
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Participate in ongoing process development and refinement.