Job Details

We are seeking a talented and enthusiastic UX Strategist to join our curious and collaborative Digital Experience Strategy team. The ideal candidate has a passion for researching, analyzing, designing, and optimizing digital experiences that delight users and meet clients’ business objectives.

Medium Giant’s Digital Experience Strategy team — comprising UX, content strategy, SEO, and social strategy — plans and executes results-driven marketing initiatives across owned, earned, and shared channels for brands across the country. In this role, you will be responsible for developing and implementing user-centered strategies to enhance the effectiveness of websites, landing pages, and other digital experiences for our clients and their users.

This person must be comfortable communicating with stakeholders, team members, and agency leaders ranging from clients and account executives to creatives and web developers. The UX Strategist reports to the Associate Director of UX + Content Strategy, who serves as the strategic lead for all marketing initiatives within owned channels including websites and email marketing.

The candidate we seek is curious, driven, optimistic, and thrives in a fast-paced culture where we win or lose as a team. We recognize that different perspectives and backgrounds drive the innovation and ideas that are essential to our business success, so we believe it is vital to our company and our clients to put diversity, equity, and inclusion at the core of all we do. 

Responsibilities

• Evaluate digital experiences through multiple lenses, including usability, accessibility, Core Web Vitals, analytics, and qualitative user research.

• Translate evaluation of digital experiences into insights and actionable recommendations for improvement.

• Plan the information architecture of digital experiences, including requirements gathering, sitemaps, content hierarchies, and wireframes.

• Design prototypes of digital experiences in Adobe XD or a comparable tool using a brand’s existing design system or style guide.

• Select and prepare final design assets for effective hand-off to developers and content managers.

• Load and manage copy and assets within WordPress websites to support content administrators.

• Lead or support conversion rate optimization (CRO) programs by planning, setting up, monitoring, and analyzing A/B tests.

• Collaborate with content strategists, SEO analysts, art directors, and web developers throughout the design + development process to deliver high-quality digital experiences.

• Advocate for user experience within the company as a persistent educator about usability, accessibility, and other UX best practices or patterns.

• Participate in ongoing process development and refinement.

• 4+ years of experience in a UX role; agency experience is a plus.

• Excellent understanding of UX best practices and patterns for the web.

• Excellent verbal and written communication skills with a keen attention to detail.

• Passion for organizing digital experiences to maximize relevancy for users and search engines alike.

• Passion for accessibility and familiarity with Web Content Accessibility Guidelines (WCAG).

• Experience with user research tactics such as usability studies, A/B testing, card sorting, and tree testing.

• Familiarity with design systems and the ability to apply styles from a design system or style guide to create new digital experiences for a brand or prepare a design system based on brand guidelines documentation.

• Familiarity with the Google Workspace suite of tools.

• General understanding of Core Web Vitals, Google Analytics, and SEO best practices.

• Experience with HTML, CSS, Javascript, and WordPress is a plus. If no direct experience, willingness to learn is a must.

• Ability to self-prioritize work and multitask while managing multiple client accounts across industries.

• Comfortable working with multidisciplinary teams ranging from creatives to coders.

• Comfortable with the need to adapt to and participate in the evolution of our capabilities and process.